Safe Marketing is the Key to Selling in Today's Market

Are you or someone you know thinking of selling a home, but unsure whether now is a good time to sell?

While our lives have been turned upside down in many ways the past few months, plenty of interested home buyers are still out there looking. Mortgage interest rates and housing supply are low, and despite the effects coronavirus has had on the economy, demand for homes remains incredibly strong. Nevertheless, in today’s market, many potential buyers and sellers are still wondering whether to move forward with their plans.

If you or someone you know are considering selling a home, it’s vital to choose an experienced real estate professional who truly understands what it takes to market a home in these unique conditions and is committed to delivering results.

My company, Coldwell Banker, and I can provide access to unsurpassed marketing tools and resources that are crucial to successfully selling property in today’s market, including:

Property Marketing – Our property spotlight marketing plan enables me to reach potential buyers quickly to get the news out when a new home hits the market, ranging from property video tours to a dedicated property website to online advertising, professional photography services, customized email distribution, social media posts, mailed property announcements and a digital area REALTOR® notification. The subject property will also appear on all major websites, including realtor.com®, Zillow®, coldwellbanker.com and ColdwellBankerHomes.com.

Market Updates – I can share a detailed market analysis showing the home’s current value, comparable homes that have sold nearby and daily updates, showing market changes, as well as a weekly Market Report detailing neighborhood activity to keep my sellers completely informed.

Virtual Property Showings – My sellers’ homes can be shown virtually using video and apps to keep both owners and potential buyers safe while still showcasing the property’s special features. If/when in-person visits are desired, I am prepared to implement all safety protocols.

Virtual Mortgage Process and Closings – Our mortgage partner, Guaranteed Rate Affinity, offers digital tools that allow buyers to get pre-approved online or by phone, and to complete and sign mortgage documents digitally. Real estate transactions are still closing every day, and as the country continues reopening, one has the choice of conducting this process through virtual or in-person meetings.

I am always available to help whatever real estate questions you may have – such as if you are curious as to your home’s value – and if you or someone you know are interested in selling a home this summer, please feel free to contact me by phone or email (gluce@cbnorcal.com) to schedule a virtual or in-person appointment.

Sending you warmest wishes for your health and safety,